创新创业学院

From "Freshman" on the Road of Entrepreneurship to the Disseminator of Nanjing Charity Supermarket

从创业路上的“小白”到慈善超市传播者

                            Peng Li, the initiator of SunFlowers CharitySupermarket Platform

彭丽---向阳花慈善超市平台发起人

According to the People's Daily, the number of charity supermarkets in Nanjing, Jiangsu Province, reached more than 120 in 2009, but for various reasons, it once dropped sharply to 40. In the past ten years, the improvement effect has been very minimal. We want to solve this problem through efforts.

The SunFlowers team built the "Internet + Charity Supermarket" model: 1 offline supermarket entity, 1 online service platform, and a number of partners.

Based on the platform, we have attracted a large number of ardent youth to participate in the field of social innovation and public service. Let the government, donors, recipients and volunteers better participate in the social public welfare services based on the platform; using information technology, it makes the previous donation, recipients, voluntary services and other links more efficient, convenient, standardized and accurate.

Through the application of new technology and the collective efforts, we can basically achieve self-financing and a slight surplus.

At the same time, we have also been affirmed by the government and established the only officially recognized charity supermarket service center in Qixia District of Nanjing City.

The government also supports SunFlowers' social services by purchasing services.

2 years, 4 service stores, 50 + enterprises, 300 + volunteers, 60,000 people, 50,000 families, 100% service satisfaction... This is a loving job, a warm career, we will persist in passing this warmth on.

据人民网报道,2009年江苏省南京市慈善超市数量达到了120余家，但因各种原因，曾一度锐减至40家，近十年来，改善效果甚微，我们就想通过努力，来解决这个问题。

SunFlowers团队构建了“互联网+慈善超市”模式：1个线下超市实体，1个线上服务平台，N个合作主体。基于平台,我们吸引了一大批热血青年投身社会创新、公益服务这个领域。让政府、施助者、受助者及志愿者都可基于平台更好地参与到社会公益服务的环节；采用信息技术，使得以往的捐赠、受助、志愿服务等环节更高效、便捷、规范、精准。

通过新技术应用，群策群力，我们基本能做到自负盈亏，还略有盈余。

与此同时我们也获得了政府的肯定，成立了南京市栖霞区唯一一家官方认可的慈善超市服务中心。政府也通过购买服务的形式，来支持我们SunFlowers的社会公益服务。

2年，4个服务店，50+企业，300+志愿者，6万人次，5万家庭，100%的服务满意度……这是一项充满爱心的工作，一份温暖的事业，我们会坚持把这股温暖传递下去。

Peng Li participates charity activities jointly organized by the Charity Supermarket and Baozige (a small shop selling steamed stuffed bun).

彭丽参与慈善超市联合包子哥组织的爱心活动

Charity Supermarket subsidizes children from poor families.

慈善超市资助困难家庭子女

Charity supermarket extends regards to public cleaners.

慈善超市慰问保洁阿姨

Charity supermarket extends regards to elderly people living alone.

慈善超市慰问独居老人

Charity supermarket extends regards to the frail elderly.

慈善超市慰问体弱老人

Charity supermarket organizes related activities.

慈善超市举办相关活动

The development process of SunFlowers Charity Supermarket:

1、October 2013, sprouted the idea of creating SunFlowers Charity and Mutual Assistance Action Team based on the media team;

2、December 2013, the project team started from the old clothes recycling activity named Warmth of Old Clothes, practicing the project idea;

3、January 2014, the project team won first prize in Beijing DreamWorks Competition;

4、December 2014, the project won the first prize for innovative charity and public welfare work in Pukou District of Nanjing City;

5、March 2015, the launching ceremony of the Warmth of Old Clothes project was held, and the major media and printed media were competing to report on it;

6、December 2015, the project was introduced into the Pukou District to establish the second-hand clothing store of Warmth of Old Clothes (the preliminary model of charity supermarket);

7、March 2016, the project had been gradually transformed into a charity supermarket model suitable for China's national conditions through multi-party investigation and research；

8、December 2016, launching exploring the mode of “Internet + Charity Supermarket”;

9、March 2017, established "XinranValley Charity Assistance Service Center" , and  won the Qixia Charity Innovation Award;

10、From 2018 to today, 4 service stores, 50 + enterprises involved, 300 + volunteers, 50,000 people, 60,000 families, 100% service satisfaction.

向阳花慈善超市发展历程：

2013-10  萌生基于传媒团队创建向阳花慈善互助救助行动团队想法

2013-12 项目团队从旧衣物回收：“衣旧温暖”入手，践行项目想法；

2014-1   项目团队荣获京市梦工厂比赛一等奖

2014-12  荣获南京市浦口区创新慈善公益工作一等奖

2015-03 举办“衣旧温暖”项目启动仪式，各大媒体、平媒争相报道

2015-12 项目被区引进，创立“衣旧温暖”二手衣物商店（慈善超市的初步模型）

2016-03 项目经多方调研，逐步转变为适合中国国情的慈善超市模式

2016-12  启动“互联网+慈善超市”模式探讨

2017-3   成立“馨然谷慈善救助服务中心”，获得栖霞区慈善创新奖

2018-今  4个服务店，50+企业参与，300+志愿者，5万人次，6万家庭，100%服务满意度

Related Links:

1. A Charity Supermarket will be established in Qixia District

2. The Charity Association of Qixia District in Nanjing has changed its term, the enterprises pledges over 14 million

3. One activity of SunFlowers- Love brings us together: Donation!

相关链接：

1.栖霞区将建立慈善超市

2.南京栖霞区慈善协会换届 企业认捐超1400万

3.向阳花慈善超市活动———爱让我们在一起：捐赠活动！